Environmental, social, and governance (ESG) considerations into a real estate business can be challenging, especially for small general partners (GPs). Nevertheless, recognizing the increasing importance of ESG to investors, small GPs can stand out by demonstrating their commitment to these issues. Here are a few tips for small GPs looking to incorporate ESG into their business:
- Start with a plan: The first step in incorporating ESG is to develop a clear plan for how you will integrate these considerations into your business. Setting specific goals, such as reducing your carbon footprint or improving property sustainability. Having a clear plan enables better progress tracking and showcases your dedication to ESG. (ESG strategy and management).
- Engage with your investors: Engaging with your investors and understand their priorities regarding ESG is crucial. This can help you tailor your approach to ESG to meet their specific needs and concerns of your investors, which can be especially important for small GPs seeking new capital. (Quantifying social impact an emerging ESG trend).
- Look for partners and resources: As a small GP, it may be challenging to tackle ESG issues on your own. Look for partners and resources that can help you incorporate ESG into your business. This may include things like sustainability consultants, green building certifications, or ESG-focused investment firms.
- Communicate your efforts: Finally, be sure to communicate your efforts to incorporate ESG to your investors and stakeholders. This can help demonstrate your commitment to these issues and may help attract new investment. (GP’s guide to investor relations).
By following these steps, small real estate GPs can effectively incorporate ESG into their business and position themselves as leaders in this important area. By developing a plan, engaging with investors, looking for partners and resources, and communicating your efforts, you can effectively demonstrate your commitment to ESG and build a stronger, more sustainable business. Embracing ESG will not only appeal to investors but also contribute to the long-term success and positive impact of your real estate ventures.